Bata India works with Zepto for 10-minute footwear delivery.
Bata India has joined with the quick commerce platform Zepto to provide speedy delivery of its fashion and seasonal footwear lines. After debuting in Delhi-NCR, Bata intends to extend to other major Indian cities. With a projected 48 lakh weddings in the coming months, the alliance hopes to address last-minute footwear needs effectively.
Gunjan Shah, CEO of Bata India, expressed his excitement about the collaboration: "At Bata, we're continually adapting and inventing to fulfil our consumers' demands, and our relationship with Zepto is a crucial milestone in that path. We wanted to improve our omni-channel presence so that customers could shop for our attractive and high-quality footwear in the method that works best for them—whether online, in-store, or now with fast doorstep delivery. Today's consumers prefer the ease of having everything delivered to them, and this relationship perfectly coincides with our aim of increasing accessibility." Aadit Palicha, CEO of Zepto, stated, "We are thrilled to collaborate with India's largest footwear brand, Bata, and provide their attractive and comfortable variety of footwear to our clients at lightening speed.
