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The most anticipated movie, but it's failing because of the marketing

 

The Bollywood actor Salman Khan is now working on his next project, Sikandar, which is nearing completion and is expected to be released by the end of March. This turned out to be one of the most eagerly awaited Bollywood productions. But the problem has been with the movie's advertising materials, which the producers have been releasing steadily lately.

When the movie's trailer was first released last week, it contained just average material because Salman Khan's on-screen persona was presented in an unoriginal way. In the first place, this was a really unimpressive teaser that did nothing for the movie. A new song featuring Salman Khan and Rashmika Mandanna from the album, which was published yesterday, comes next. The lead duo is featured in this dance routine, but once more, it doesn't have the appropriate impact for the movie.

Although the song's melody and backdrop are sufficiently upbeat, the graphics are of very poor quality and make it seem as though we have previously seen this type of material elsewhere. This recently released song does not clearly bear Director Murugadoss's imprint. Since none of the material they have provided thus far has received a resoundingly positive reception, it would seem that the creators of this movie marketing and promotional strategy are terribly mistaken.

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